Three tools.
One brief.
A fictional outdoor brand brief — Summit Outdoor Adventures — given identically to Google Stitch, Figma Make, and Claude Design. Compare what each tool produced.
Please note, only the Homepage, Gear & Equipment and Hiking Gear pages were prototyped.
01 / 03
Stitch
Google's AI design tool. Tailwind CSS output, Material Design tokens, photography-forward layout.
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02 / 03
Figma
Figma Make with a live hosted prototype. Figma's AI-generated design system and component output.
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03 / 03
Claude
Claude Design via claude.ai/design. React prototype, Source Serif + earthy palette, Field Manual direction.
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